ImranAshraf™

Elegant design for radical startups

I specialise in creating emotive user-interfaces for ground-breaking, complex, radical tech startups in the fintech, Web3, NFT, and productivity spaces.

UX/UI Design Lead at Xare
Product Designer
United Kingdom
hello@imranashraf.co.uk

About

I’m Imran – a product designer from the United Kingdom. Currently UX/UI Design Lead at Xare.

I provide high-class digital product design for innovative startups that understand the value of design. I operate at the intersection of visual, interaction and motion design.

I’ve been involved in digital design for 15+ years. Starting out as a web designer, I quickly moved into designing mobile app interfaces. More recently I've been exploring the intersection of interaction and motion to create emotive interfaces for future technologies. I also hold a Masters degree in Architecture.

picture of author, a devilishly handsome man.
Lead Design at Xare
Product Designer
hello@imranashraf.co.uk
2022
10
Years in Business
146
Projects
36
Happy Clients

Work

Podium
Personal Project
Reimagining the podcast consumption app but going back to first principles. Gesture based, landscape first interface.
Experience, Interaction, Visual, Motion, Gesture-based navigation, Speculative
ASAP
Personal Project
Speculative design for an autonomous EV Subscription service. Gesture based, landscape first exploration.
Experience, Interaction, Visual, Motion, Gesture-based navigation, Speculative
Socal
Personal iOS Project
Reimagining the calendar app for Gen Z. Currently in early ideation stage. iOS mobile app.
Experience, Interaction, Visual, Motion, Gesture-based navigation, Personal Project
15+
Years
Experience
146
Completed
Projects
36
Satisfied
Clients

a Glimpse into The Archives

Core Capabilities

Experience

  • + User Journey
  • + Sitemaps
  • + Personas
  • + Heuristic analysis
  • + Competitive analysis
  • + Usability Testing
  • + Design Strategy
  • + Information Architecture

Interaction

  • + Wireframing
  • + Prototyping (figma)
  • + Motion design

Visual

  • + Conceptual design
  • + High-fidelity prototyping
  • + Design systems
  • + Accessibility
  • + Motion video
  • + Hand off & Specification

Related

  • + Webflow development
  • + HTML/CSS, some JS
  • + Video editing
  • + 3D modelling
  • + Algorithmic design
  • + Pitch Deck design
  • + Being a nerd

Clients

Over the 15 years in business and 25 years in photoshop, I’ve had the chance to work with some amazing people. They were kind enough to think I’m amazing too. Here’s what they had to say.
Alexander Vander
Co-founder
Picfliq

Imran is an excellent collaborator. What is most important to me when working with someone is sharing a common goal: To elevate the image and the quality of the brand. Because PiqFliq is an app used to share visual mediums, Imran immediately recognised the importance of a compelling design and how perception plays a crucial role in our business strategy. He was extremely creative with a great visual and technical sensibility and was very patient in allowing the design process to unfold organically.

Houman
Founder
Tegant VPN

It was a pleasure working with Imran. He is more than just a designer. He has shown excellent communication skills and was able to break down the work nicely. He took his time researching similar projects to make a better judgement of what could work. Whenever I had an idea how to improve something, he could take it and polish it even further. He takes his time to make sure he understands the product so that the design exhibits a concise and clear message. I can highly recommend him.

Matt Challberg
Founder
Tallio

Imran is an amazing designer who I've had an opportunity to work with on multiple projects. His attention to detail is thorough and is always on the cutting edge when it comes to new design concepts, tools, and trends. In addition to executing on design, he is a valuable advisor to any project that is focusing on creating an incredible user experience.

Cameron Hepple
CEO
Explora Mobile

Communication was very easy and efficient, Imran was always available when any changes needed to be made. Not only did he produce, but he contributed ideas which were current in today's UX & UI landscape which improved the design immensely. Very happy with the outcome and I look forward to seeing the app improve as time goes on.

M. Aralbjo
Safemates

I had the pleasure of working with Imran to produce the design for the Safemate iPhone App. The design can be described as beautiful, simplistic, yet very effective. I am happy to recommend Imran to anyone who wants an App designed, this designer knows what he is doing.

Ran Goldstein

Imran was fabulous to work with. He created a very effective design for our project. He took our suggestions and made them better. We are very happy with the outcome. We would definitely work with him again.

Nils P
Founder
Unlonely

I worked with Imran for an app project. After a round with wireframing, we discussed design and visual details. The final result made me very happy and completely satisfied. I can recommend Imran!

WKEF
Kids Eat Free

It was a pleasure working with Imran on our project! The artistic creativity, responsiveness, and interaction was incredible. We highly recommend Imran and look forward to more great projects!

Bre S
Cofounder
Hairdresser

Imran was absolutely amazing! He took what could be a basic boring design and put the detail in to make it stand out! We're so happy with the results of high quality work!

Alan earl
Vent

Fabulous work and all great things to say about the experience working with Imran. Thank you for coming through for us! Excited to work together again in the future.

John Trucker
Founder
Speedpro MMO

Very easy to work with, Imran was tuned in the what I wanted visually and functionally. Very happy with the final result. I’d recommend his services.

Aban Sriyar
Reachout

Easy to work with, very talented designer. The design turned out exactly as I wanted, would again work with him in the future.

Pierce Buxton

Great designer. Quickly understands the project, works fast, great design, and comfortable with feedback and revisions.

Get in touch

If you have a project in mind or are simply interested in finding out more shoot me a message, we can get things moving.